How To Write a Product Review – Simple Step Formula
Naturally, It’s hard to choose between products when we’re out rummaging the whole internet to buy an expensive item. Along with products the review contents have become so common as well. You’ll need some authorizations of the product you’re going to buy to make sure you’re buying the desired one.
Honestly, it takes a bit harder effort to write a product review than other articles. Most of the review writers make the mistake of including sales message. Lack of information and affiliate links all over the article makes it dull.
Here I’m going to show you all the nooks and crannies of a proper product review. With some real user reviews, you’ll understand what it really takes to make your article stand out.
What are product reviews?
If you’ve just started your marketing moments ago,you’ll find product reviews quite familiar. Still, we’ll define it here in a nutshell anyway.
By some means, a product review is a content that centers a product or service and discusses both its benefits and deficiencies. Some writers and marketers emphasize testing and reviewing. Then they work on submitting them to third party websites, platforms or blogs.
It’s ideal for product reviews to be written by self-directed authors. Those author from a neutral point of view focuses on different products with no room for partiality. In-house content creators, on the other hand, write reviews with a biased mindset which lack credibility with lots of crafts.
Moreover, reviews attract readers to share their ideas among them. They discuss, comment or rate products they’ve already purchased or have the plan to buy.
Objectives of a review
The purpose of a good review doesn’t limit on making some sales and neither it should.
Now, don’t mistake me as an affiliate sales hater. Presenting an unbiased opinion of a product or service is somewhat impossible when your sole objective is making money. Affiliate links can be included at the bottom of your review but it shouldn’t be the goal.
So what should be your goal? You’ll find that answer when you look into the reasons behind people reading reviews. If you’re ready to serve what they want, you’ll definitely write more clinical reviews.
Some of the common reasons behind people searching for product reviews:
Benefits you get writing a product review
The internet has lots of writings on the benefits of a product being reviewed. There are so many people who trust online reviews no less than personal recommendations. The percentage may rise up to 88%. You can get 18% more on sales through them.
But there’ve not been said enough on the benefits of writing a review on products.
Let’s get some ideas on why you should start writing product reviews:
Sales: We’ll be covering this a little later. But product reviews promptly take affiliate sales to a handsome rise.
SEO: Entailing keywords can drive more traffic to your website who are searching for your product.(A guideline for beginners of SEO follows here)
Caliber: Write product reviews and have more people engaged with them. The more you get people engaged the more caliber you get for your niche. Because you have a speaking platform and you must know what you’re speaking for.
Free items: People or companies will give you product samples to try out and have them reviewed. Which means you get stuff to try for free even if it doesn’t bring you money.
So, wherever you are with your niche site cruise, benefits will find ways to follow you.
People read product reviews online, but why?
It shouldn’t surprise you when we tell you the majority of real online buyers read reviews of their desired product. Moreover, smart buyers hardly go shopping online before checking out well-described reviews of the product they want to buy.
Suppose you’re reviewing Headspace for example. It’s the meditation app which I personally believe and practice. You can take it for a real-life example.
Or we can try a different one like something B2B for example LiveChat:
So, how are you going to start your reviews? Practical facts are all that people want to know. We suggest you to:
Your product review or service review or even brand review must have the pros and cons included in it. You need to make buyers understand what are the key selling points, plus the market value of the product should also be discussed.
Secrets that make your product review perfect
Explore the product
You need to prove yourself reliable to your readers. So explore and research the product as much as possible before you start writing the review. Gather decent knowledge of the product, why and how it came to market, what other products are there in competition with it. It allows your review to stand out like an expert one.
Visit the manufacturer’s website and study the information they’ve provided on the product. People love to read about real life experiences relating a product and they strongly dislike to read publicity materials while reading. The moment they sense publicity is being fed to lure them buying the product they might even stop reading your review.
Along with the product you’re reviewing, gather some key information on some competitive products in the market. Comparison helps people decide between products what they might be looking for. So compare some bests among them with your product.
Get access to your product
For authority, getting access to the product you’re going to review is important for independent reviewers. You may go buy it from the market by yourself or ask the manufacturer for free access. It may sound surprising if you’ve newly learned about it but it’s quite normal for marketing representatives of a company to let the reviewer gain free access to the product at least for one time.
Try out the product yourself
Your reviews get better and better when you use the product yourself. This could prove to be one of the most essential parts of your review as people demand sincerity, originality and simplicity in your review. When you write reviews based on a real experience they establish your authority and thus engage people.
Reviews are found all over the internet these days most of which are full of exaggeration and fake proclamations. Readers don’t want to waste their time reading these fake stuff and stop reading when they sense the lack of originality in those reviews. So writing genuine and practical reviews with the help of real-life experience should be your way to attract your readers.
Photos and videos of your reciprocal actions with the product manifest credibility of your reviews to your readers. People surely tend to consider buying products reading your review when they believe you actually used the product.
No ways to try it out? Hack it out!
Let’s say something honestly, ridiculously a myriad of people are going to write reviews of products they’ve never used. That could even include you.
We can’t really go against nature, can we?
It’d be stupid if we don’t show you effective ways to do it even though it’s inexcusable doing this kind of marketing.
10Beasts for example, have they used any of their products in person? I heavily suspect that.
They had cleared $80,0000 last year according to Gaps.
So, is it really possible to write reviews on products that have never been used?
The answer is yes. And it’s quite simple.
Take information and facts from other different sources and generate some of your own opinions with it. Work out some thoughts, figure out how it might really be.
The 47-second video does for me. I watch it and take notes. Then I try to figure out the answer to some questions, like:
You construct the foundation of the entire review just by answering these questions.
If you’re on your writer’s block you can even steal ideas from others. Simply by performing a google search, you get access to tons of other people’s reviews.
Look into reader’s demands
People read reviews for a variety of reasons. You can keep yourself savvy of those reasons researching the product over the internet and by using them before writing reviews.
Some of the common questions readers search answers for are:
Write the introduction of your review wisely
A riveting introduction enthralls the reader providing a clear view of the product and the benefits it’s been advertised on.
Write a few words for the first time users. Explain the features and functionalities of the product in fair details. It’s necessary to guide new users. Treat the features as new for them. It proves to be a very important part of product reviewing.
Show the development of the product to the experienced consumers like how it has changed from the previous models, the upgrades, the deficiencies and problems they may have confronted in the past. Experienced users often look for problems and their solution which gives you the opportunity to manifest the knowledge you have on the product.
Include product description in your review.
Consumers like to read product information like brand, model, price, measurements etc before buying a product. Include them under your review to boost the possibility of any purchase or at least a thorough read.
Stay honest. Avoid propagation.
Maintain transparency in your writing. It’s the key. Remember:
People swiftly detect deceits. They’ll know if you’re not honest. And they could even make a fuss.
Looking at the products through the buyer’s eyes is always a better idea. There’s no point tricking the readers to think your product is flawless. So maintain the balance.
The more the honesty the more the credibility of your site. It can win you some regular readers to your site.
Show comparisons between products.
Put your product under the same light of similar products on the market. Compare them from similar perspectives. The comparison should cover the pros and cons of each product. It shows how market savvy you are. People will be able to measure the depth of your knowledge and the effort you put researching about the product. The first time buyers may require point of reference before they make their purchase, so don’t forget to provide them with.
Make a list of some alternatives
This element is not quite important for a good product review. Not every product has too many alternatives as well. If there are some , it’s often pointless listing them in reviews of specific products.
Take a novel for example, while reviewing a thriller novel it’s unlikely to add up to its value if you list other thriller novels as alternatives.
Pinpoint the pros and cons.
Every good review must feature the pros and cons section. It’s quite easy to list the pros and why shouldn’t it be? The manufacturers try with all their heart to make them sparkle before the consumer’s eyes. But don’t take cons as easy as this.
Every product has cons no matter how good they seem to be. Point them out and bring them up in your review.
Again, we suggest not to list “non-cons” as cons. This is one of the sickest tricks some affiliate reviewers use. For example, you might have noticed affiliates go for mentioning the lengthy time the package takes to be downloaded as a downside. In reality, it doesn’t.
You need to focus on what makes the product less usable in any possible way. This is the significance of listing cons.
Point out who the product is meant for.
In your description, you should include something that suggests who can get the best out of the product. It helps your audience to decide if the product should be their choice or not.
Tell them how easy or difficult it is to use the product. Point out specific features which may seem appealing to some specific audience. Describe some similarities the product may have with other products from the past.
Other’s opinions do matter
Have a look at Amazon and you’ll see every product has a huge amount of customer reviews. Nah, they are not there for their true love of the product. Other people’s opinions simply interest them.
You have access to customer reviews and they are reliable to use legally? Don’t hesitate a bit to include them in your review. Positives and negatives, both should be included.
Share what you personally think
Finally, share your personal thoughts on the product. Tell them if it would worth your money or not. Tell them how it suits you overall.
Speak up your mind. Love it or hate it? Don’t hesitate to share, people should learn it.
You may want to include your affiliate link if people have your recommendation for the product. But remember to keep it balanced. A big ‘Buy Now’ makes it look overly promotional. It’s fair enough to stick your affiliate link to the product name.
And that’s it! My advice on writing engaging product reviews wraps up here. But always be my guest to share what you think. Don’t hesitate to speak up your own ideas. If you’re a regular review writer and you’ve faced troubles getting access to products, feel free to share. I’m here to listen to you.
As a niche site owner, you must understand the fact that readers are ready to quit reading anytime. You’re able to provide people with what they want piling up information on your site while they’re skimming through your article.So, always try to make it attractive enough to impulse the real buyers.
There are ready buyers who read your article to make sure it’s their right purchase. So you need to figure out their needs. Get more visual for them.
The beginning of your article is very crucial. In the first few seconds your readers must find something engaging that makes them carry on reading.
Include related photos and videos pertaining your product in the very beginning of your review alongside your writing. Who should buy, where to buy and stand out features should strongly be considered to include as well.
Publishing your review
Find an appropriate forum that matches the topic of your review and post it there. Blogs, retailer websites and dedicated product review sites are most popular among so many online platforms.
Don’t hurry to publish your review when a product is released. Let some time to pass. This allows you enough time to present an honest review based on proper testing of the product. Readers often tend to trust someone who spends time with the product and offer their review afterward. This increases your credibility.