Complete On Page SEO Checklist 2018

If you search for the term “ ON Page SEO Checklist ”, you will notice many different results in the same window. I visited most of the websites, and I discovered all of them are listing similar things that are very common on the web.

We often listen TO Page SEO can bring good SERP ( Search Engine Result Page ) for a website. But what points we should take care and how we can present our website to search engine, no one reveals that secret.

I’ll try to share a complete checklist based on my own experience. Hope this will help you to increase organic visitor to your website.

ON Page SEO Parameters That You Should Check Carefully

No-Index Tag Presence

Suppose, you have done everything with lots of hard work. But after three months you noticed, your website is not visible to search engine. This will spoil all of your hard work and valuable time as well.

no index tag

So you must ensure, all of your pages and posts are available for indexing. Important pages you have to keep available for indexing and block rest of them for search engine indexing by adding noindex tag.

  • Ensure You Have Set Index & Noindex Tag Properly

Title Tags

I will not discuss, how your website title exactly should be, but I will list few points that you should keep in mind when you are writing a title for your website.

  • Proper HTML
  • 512 Pixel and Not More Than 70 Character
  • Meaningful or not?
  • Ensure no grammar and spelling mistake
  • Easy Understandable For Your Readers
  • Ensure Keyword Listed On The Title

Meta Description

To talk about meta description, the thing that comes first is writing a meaningful and interesting paragraph in very few characters that will attract your visitors easily. In terms of meta description, you have to keep few things in your mind.

meta description
  • Use of Meaningful Sentences
  • Grammar and spelling must be clean
  • Write Meta That Can Attract Visitors
  • Must be 512 Pixel and Less Than 140 Characters
  • Keyword Must Present In Meta

Proper Use of H Tags

Heading tag is important for the search engine. Your targetted keyword should be present in an H1 tag. Heading tag can be very effective if targeted keyword is optimized and kept in an H1 tag. Things you should consider, while optimizing heading tag:-

  • H1 Tag On Every Page Containing Targeted Keyword
  • Proper Use of HTML
  • Does This Make Sense?
  • Grammar or Spelling Check
  • Provide Useful Heading

LSI / Synonyms

We all know, LSI keywords are helpful for keyword ranking in search engine. Without using the same keyword again and again, you can use LSI keywords by spinning them or using synonyms. This will be effective and helpful.

  • Use Synonyms For Keyword
  • Use Natural Language, Not Robot Speak

Social Sharing Buttons

Social sharing buttons are always important so that your visitors can easily share your posts. Social share easily increases the user engagement of your posts. You should keep in mind below points:

social share
  • Can Increase Engagement
  • Might Bring Some Backlinks

Outbound Links

Outbound links are always essential for SEO. It is important to consider high authority website while creating outbound links. A site that has high authority and good quality information is helpful for readers, and we should link them. But don’t link your competitor's website.

  • Link Helpful Websites Related To Your Niche
  • Link Authority Sites Related To Your Niche

Internal Links

Create a maximum number of internal links. Internal links have some effect that helps to control bounce rate. Also helps the readers to find the best content easily. Below things, you should keep in mind.

  • Create Internal Links Within Your Website
  • Link Most Popular Pages & Posts of Your Website

Website Page Speed

Website speed is a most important ranking factor among the top 200 ranking factor. So you have to ensure your website speed below 2 seconds. Without good page speed and loading time, it’s impossible to achieve ranking on the first page.

  • Your Website Should Load Under 2 Seconds
  • Sub-Pages Also Should Load Under 2 Seconds

XML Sitemap

xml sitemap

Google can crawl your website effectively if you submit your sitemap to the webmaster. Submitting XML sitemap is one of the most important tasks among the primary tasks. After completing the backend tasks, your first duty is to submit XML sitemap.

  • Helps in Google Crawl
  • Necessary Part of Any Website

Schema Markup

Schema markup is being important in many aspects. Using Schema, you can easily get a rich snippet. Also, you can get links from a schema with a star rating. More things you can do with the schema. Schema markup you can easily complete using schema markup plugins.

  • Use Appropriate Type of Markup. e.g., Review, Car Dealership, Book, etc
  • Depends on Type of Pages


We everyone use images on our website. But how much they can fulfill the requirements of visitors? The image must be helpful and copyright-free. You must use image alt tag.

  • Make Sure Images Are Helpful
  • Do You Own The Images?
  • Proper Size in Pixels
  • Proper Size in File Size
  • Alt tags should properly describe the images

URL Structure / Permalink

URL structure is most important thing for search engine ranking. URL structure should be easily readable and remove unwanted elements from URL. Your readers should easily understand what is the site about, by watching the URL only. Removing the stop words from URL will be an intelligent work.

url structure
  • Does URL Make Sense?
  • Proper Spelling and Grammar
  • Don’t use words like, “a” “or” “and”
  • URL Should Be Clean Like, not


Your website should be visible in any device. Responsive design impact on massive user experience. For better user experience, you have to take care of your website responsiveness. Before you live your website, you should browse your website from all types of devices.

  • Does Your Website Pass The Mobile Friendly Test?
  • Does Your Website & Page Look Good On Phone, Tablet, etc.?
  • Use Chrome Dev Tools To Emulate Devices Like iPhone

Render Blocking Resources

Sometimes we notice, javascript does not allow robots to crawl. Those pages robots can’t index. When you are using javascript, you have to check the codes are being rendered or not? Using Firefox and Google Chrome developer tools, you can easily check javascript rendering.

  • Make Sure JS and CSS Not Loading Before DOM
  • Make Sure Allowed In Robots.txt
  • Use Chrome or Firefox Dev Tools



Using SSL increase the trust of website traffics. So you should use SSL on your website. After installing SSL, you have to check that SSL is working fine. Otherwise, this can impact negatively.

  • Is It Installed?
  • Is It Installed Correctly or Not?


Most of the SEO specialist think AMP is important for search engine ranking. Whether it's important now or not, AMP will be an essential ranking fact soon; it’s nevertheless to say. You have to check AMP is installed correctly or not. Optimize it properly to get the highest benefit.

  • Is It Installed?
  • Is It Installed Correctly or Not?
  • Is It Optimized?

Anchor Text

Optimizing the keywords inside your website is important. Over optimization of keywords can bring keyword staffing problem. So you have to understand it properly and optimize the anchor text carefully.

  • Beware of Over Optimization
  • Should Be Helpful Cue
  • Contains Keywords If Possible

Site Structure

Fix the site structure considering different types of the visitor on your website. Keep in mind, the taste of different people are different. Come down from high to low pages.

  • Plan Site Structure
  • Pages in Hierarchy? e.g. /phones/cases/iphones vs iphone-cases/iphones

Panda Risk Assessment

A major issue of Panda update was low-quality content and excessiveness of the outbound link. Content quality should be good and ensure no grammatical mistake and spelling mistake as well. You should allow outbound links to selective websites only who has high authority.

  • Low-Quality Content
  • Grammar & Spelling Mistake
  • Outbound Links


Keep an eye on advertisement section of your website and place them at a tolerable level. You have to place the advertisements where people notice it and don’t affect on website content. Keep your eyes open, so that ads size can’t impact negatively on your website loading speed.

  • Placement of Ads Above Fold?
  • Size of Ads
  • Ads Loading Time


Nevertheless to say, you must allow access to robots on your website using robot.txt, and you have to allow the accessibility before the site is live. You have to block the robots from accessing your admin page. But it should be accessible on all important pages. You should be considerate of not blocking any CSS or Javascript from robot.txt.

robots txt
  • Block Admin Pages
  • Allow Robots To Crawl Important Pages
  • Don’t Block CSS or JavaScript


While redirecting a page or post, you need to be smart enough. There is no scope for hesitation while redirecting a link.

  • Pretty Permalinks
  • Smart Redirects If Necessary

Modifiers In Title And Description

Few keywords help to modify your keyword or help to separate your keyword from other keywords. You should keep these modifiers in your keyword.

  • Use Modifiers Like Top, Best, And & 2018
  • Score Long Tail Keywords

Keyword Density

You must avoid keyword density. Using an excessive amount of keywords is harmful. Use keywords in the first paragraph. You should use keywords naturally.

  • Use Targeted Keyword In First Part of Article
  • Not To Dense

Word Count

Article length is an important issue for ranking a keyword. Make your article long and try to answer all types of the query in your article.

  • Studies Shows Longer Content Ranks Better
  • Be Aware of Overall Word Count

Bounce Rate and Dwell Time

High bounce rate is bad for a website. So try to keep the bounce rate low and thus your website content should be interesting. It helps to hold traffic on your website. Internal linking and similar posts also help to decrease bounce rate.

bounce rate
  • Keep Visitors On Your Site As Long As Possible
  • Use Tricks Like “Similar Posts”

Encourage Engagement

If you can engage your visitors in your website, this will be helpful, and Google gives priority to it. You should encourage your visitors to comment or doing like or upvote on your posts. The search engine gives priority to it.

  • Blog Comments May Help With Ranking
  • Signs Like, “Like” “Heart” or “Upvote” might help

Content Freshness

Updating your content is helpful, and search engine helps this a lot. Readers also like updated content, and they mark your content as interesting.

  • If You Update Content, Consider Updating The Date
  • Don’t Post Content Just To Post It
  • Google Likes Fresh Websites

Privacy Policy

Privacy page of the website is important for readers. Also important for Google and site owners as well. It’s the matter of reputation. What you can maintain and what you can’t, you must mention them in the privacy policy.

  • A Good Idea To Have One Anyway
  • Add Legitimacy To Site

Main Navigation

Navigation is always important for best user experience. Using navigation, visitor easily gets their expected post. What they can search in your website, depending on that you have to make navigation.

main navigation
  • Should Link To Most Popular Pages
  • Internal Linking Opportunity
  • Only Link To Most Important Pages

Side And Bottom Navigation

Navigation at the downside of the website helps to fulfill the requirements of visitors. After reading an interesting writing, they search more articles and bottom navigation is very effective regarding this issue.

  • Internal Linking Opportunity
  • Link To Most Popular Pages

Server Optimization

404 error of website, old link indexing of expired domain and other server errors you should fix with priority.

  • Check For 404s and Other Errors
  • Make Sure Old Websites Not Indexed or Present
  • Check For Malware
  • Security Check or Scanning

Google Analytics Install and Setup

google analytics

Using Google analytics, we can easily trace site traffic, CTR, and other data as well. You have to verify Google analytics, and you should check so that it’s work fine.

Install Google Search Console & Verify

Google search console or webmaster is a path that links your website and Google. Manual penalty or any message Google send to the webmaster via webmaster tools. So your first and foremost duty is verifying your website in search console.

So check your website using above checklist and fix the errors if there has any. When you are releasing a new website, you should check things.

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