Complete On Page SEO Checklist 2018
If you search for the term “ ON Page SEO Checklist ”, you will notice many different results in the same window. I visited most of the websites, and I discovered all of them are listing similar things that are very common on the web.
We often listen TO Page SEO can bring good SERP ( Search Engine Result Page ) for a website. But what points we should take care and how we can present our website to search engine, no one reveals that secret.
I’ll try to share a complete checklist based on my own experience. Hope this will help you to increase organic visitor to your website.
ON Page SEO Parameters That You Should Check Carefully
No-Index Tag Presence
Suppose, you have done everything with lots of hard work. But after three months you noticed, your website is not visible to search engine. This will spoil all of your hard work and valuable time as well.
So you must ensure, all of your pages and posts are available for indexing. Important pages you have to keep available for indexing and block rest of them for search engine indexing by adding noindex tag.
I will not discuss, how your website title exactly should be, but I will list few points that you should keep in mind when you are writing a title for your website.
To talk about meta description, the thing that comes first is writing a meaningful and interesting paragraph in very few characters that will attract your visitors easily. In terms of meta description, you have to keep few things in your mind.
Proper Use of H Tags
Heading tag is important for the search engine. Your targetted keyword should be present in an H1 tag. Heading tag can be very effective if targeted keyword is optimized and kept in an H1 tag. Things you should consider, while optimizing heading tag:-
LSI / Synonyms
We all know, LSI keywords are helpful for keyword ranking in search engine. Without using the same keyword again and again, you can use LSI keywords by spinning them or using synonyms. This will be effective and helpful.
Social Sharing Buttons
Social sharing buttons are always important so that your visitors can easily share your posts. Social share easily increases the user engagement of your posts. You should keep in mind below points:
Outbound links are always essential for SEO. It is important to consider high authority website while creating outbound links. A site that has high authority and good quality information is helpful for readers, and we should link them. But don’t link your competitor's website.
Create a maximum number of internal links. Internal links have some effect that helps to control bounce rate. Also helps the readers to find the best content easily. Below things, you should keep in mind.
Website Page Speed
Website speed is a most important ranking factor among the top 200 ranking factor. So you have to ensure your website speed below 2 seconds. Without good page speed and loading time, it’s impossible to achieve ranking on the first page.
Google can crawl your website effectively if you submit your sitemap to the webmaster. Submitting XML sitemap is one of the most important tasks among the primary tasks. After completing the backend tasks, your first duty is to submit XML sitemap.
Schema markup is being important in many aspects. Using Schema, you can easily get a rich snippet. Also, you can get links from a schema with a star rating. More things you can do with the schema. Schema markup you can easily complete using schema markup plugins.
We everyone use images on our website. But how much they can fulfill the requirements of visitors? The image must be helpful and copyright-free. You must use image alt tag.
URL Structure / Permalink
URL structure is most important thing for search engine ranking. URL structure should be easily readable and remove unwanted elements from URL. Your readers should easily understand what is the site about, by watching the URL only. Removing the stop words from URL will be an intelligent work.
Your website should be visible in any device. Responsive design impact on massive user experience. For better user experience, you have to take care of your website responsiveness. Before you live your website, you should browse your website from all types of devices.
Render Blocking Resources
SSL / HTTPS
Using SSL increase the trust of website traffics. So you should use SSL on your website. After installing SSL, you have to check that SSL is working fine. Otherwise, this can impact negatively.
Most of the SEO specialist think AMP is important for search engine ranking. Whether it's important now or not, AMP will be an essential ranking fact soon; it’s nevertheless to say. You have to check AMP is installed correctly or not. Optimize it properly to get the highest benefit.
Optimizing the keywords inside your website is important. Over optimization of keywords can bring keyword staffing problem. So you have to understand it properly and optimize the anchor text carefully.
Fix the site structure considering different types of the visitor on your website. Keep in mind, the taste of different people are different. Come down from high to low pages.
Panda Risk Assessment
A major issue of Panda update was low-quality content and excessiveness of the outbound link. Content quality should be good and ensure no grammatical mistake and spelling mistake as well. You should allow outbound links to selective websites only who has high authority.
Keep an eye on advertisement section of your website and place them at a tolerable level. You have to place the advertisements where people notice it and don’t affect on website content. Keep your eyes open, so that ads size can’t impact negatively on your website loading speed.
While redirecting a page or post, you need to be smart enough. There is no scope for hesitation while redirecting a link.
Modifiers In Title And Description
Few keywords help to modify your keyword or help to separate your keyword from other keywords. You should keep these modifiers in your keyword.
You must avoid keyword density. Using an excessive amount of keywords is harmful. Use keywords in the first paragraph. You should use keywords naturally.
Article length is an important issue for ranking a keyword. Make your article long and try to answer all types of the query in your article.
Bounce Rate and Dwell Time
High bounce rate is bad for a website. So try to keep the bounce rate low and thus your website content should be interesting. It helps to hold traffic on your website. Internal linking and similar posts also help to decrease bounce rate.
If you can engage your visitors in your website, this will be helpful, and Google gives priority to it. You should encourage your visitors to comment or doing like or upvote on your posts. The search engine gives priority to it.
Updating your content is helpful, and search engine helps this a lot. Readers also like updated content, and they mark your content as interesting.
Navigation is always important for best user experience. Using navigation, visitor easily gets their expected post. What they can search in your website, depending on that you have to make navigation.
Side And Bottom Navigation
Navigation at the downside of the website helps to fulfill the requirements of visitors. After reading an interesting writing, they search more articles and bottom navigation is very effective regarding this issue.
404 error of website, old link indexing of expired domain and other server errors you should fix with priority.
Google Analytics Install and Setup
Using Google analytics, we can easily trace site traffic, CTR, and other data as well. You have to verify Google analytics, and you should check so that it’s work fine.
Install Google Search Console & Verify
Google search console or webmaster is a path that links your website and Google. Manual penalty or any message Google send to the webmaster via webmaster tools. So your first and foremost duty is verifying your website in search console.
So check your website using above checklist and fix the errors if there has any. When you are releasing a new website, you should check things.
Your suggestion regarding Rank Forever is always appreciating. If you need any help, please contact us using the contact form.